Backlinks are among the most frequently used terms in search engine optimization. Establishing backlinks with renowned and authoritative websites plays an important part in Google’s algorithm. They can be the decisive factor in whether a website rises or falls in Google’s search results.
Backlinks are sometimes referred to as inbound links, incoming links, or one-way links. These links are clickable and allow you to jump from one website to another’s page. Google and other big search engines think backlinks heavily influence the quality and quantity of your website. The pages with backlinks are more likely to get good organic search engine rankings as they are packed with more information that provides their web pages and websites with good traffic.
What Are Backlinks?
Backlinks are considered votes for your website compared to other websites. Many votes tell search engines that this piece of content is worth reading, credible, and useful.
As a result, the more votes you have, the higher your site will rank in Google, Bing, Yahoo, and other search engines. Introducing backlinks in a search engine’s algorithm is an old concept. The original Google algorithm called the PageRank was founded using backlinks. However, Google made several changes in its algorithm later. Backlinks still flourish to continue to be a key ranking factor. Backlinks are still considered one of Google’s three most necessary search engine ranking factors, along with ‘content’ and ‘rankbrain’.
Backlinks are not all created equal. Quality backlinks are administered to put a higher rank in the SERPs. A single top-quality backlink can outperform 100 low-quality backlinks. As it turns out, the same characteristics are exhibited by high-quality backlinks.
Why Are Backlinks Important?
Now that you know the answer to the question – What are backlinks? It is crucial to understand why they are important before incorporating them into your optimization strategy.
Backlinks serve as valuable votes from other websites that tell the search engines that your content is credible and useful.
So, the higher the number of these “votes” you manage, the higher your site will rank in Google and other search engines.
Websites with More Backlinks Rank Higher on Google
The concept of using links isn’t new. It has been there since the foundation of Google’s original algorithm, PageRank. Despite several years and innumerable changes made to the algorithm in those years, backlinks continue to hold their importance as an important ranking signal.
